Now & Future今致 - 以今致未来
NOW & FUTURE 今致，旨在着眼当下，探索当代设计与未来生活的无限可能。以“设计、分享、时尚、环保”为核心理念，基于中国文化，融合国际视野，包容多元化元素，打造创新与品质兼备的家居品牌。透过产品，传递用户积极前瞻的生活态度，简约环保的生活品味，自然舒适的生活方式。与用户建立情感互动，将美好的设计分享给更多的人，是设计师同品牌不懈地追求。
NOW & FUTURE is designed to focus on the present and explore the infinite possibilities of contemporary design and future life. With the core concept of "design, sharing, fashion and environmental protection", based on the Chinese culture, integrating international vision and embracing diversified elements, we will build a household brand with both innovation and quality. Through the products, the users' positive and prospective life attitude, simple and environmental life taste and natural and comfortable life style will be conveyed. It is the designers' unremitting pursuit to establish emotional interaction with users and share beautiful designs to more people.
NOW & FUTURE 今致品牌 所倡导的设计、分享、时尚、环保的核心理念，带给用户美好的生活体验。
The core concept of design, sharing, fashion and environmental protection advocated by the brand NOW & FUTURE brings a wonderful life experience to users.
NOW & FUTURE 今致品牌 以成熟的参数化设计和工艺呈现产品的优良制造，细节处处展现品质。
NOW & FUTURE brand has presented its excellent manufacturing of products with its mature parametric design and technology, and the details have shown the quality everywhere.
NOW & FUTURE 今致品牌 不断探索产品与空间的关系，拓展了人们对未来人居空间的无限遐想。
NOW & FUTURE brand continuously explores the relationship between products and space, and expands people's infinite imagination of the living space in the future.
设计源于生活 — 设计师通过对生活的观察与思考，用独到的解读方式来诠释这个世界中的各类事物，目的都是为了创造更美好的生活方式与体验。
Design Comes From Life--through the observation and thinking of life, the designers interpret all kinds of things in the world with their unique ways of view, aiming to create better life style and experience.
设计具备时代性 — 设计不应该用风格去定义，不同时代的设计师作品，会带有那个时代的徽标，作品是设计师对相应时代生活方式的一种自然流露与表达。
Design is with Epochal Character--Design shall not be defined by style. The works of designers in different times will bear the logo of that era, and the works are a natural revelation and expression of the designer's life style of the corresponding times.
设计是民主的 — 好的设计不应该变成奢侈品，能够让更多的人享受到优良产品所带来的美好体验，是设计师不变的追求。
Design is Democratic--Good design shall not become a luxury. It is the designers' constant pursuit to make more people enjoy the beautiful experience brought by excellent products.