Hanson endeavors to run a diversified and comprehensive design firm from an inclusive and international design perspective by constantly making breakthroughs and innovations and adhering to the concept of sustainable development. With more than a dozen years of design practice, he has a great wealth of experience in brand strategy planning, furniture design, product design, product R&D, and space design. Due to his contribution to the empowerment of industry progress in industrial design, Hanson was included in the 2023 19th DDF Award--List of 100 Young Chinese Designers and granted the honorary title Ten Outstanding Young Designers of Zhejiang Province by the Dragon Design Foundation (DDF).
Moreover, Hanson has led his design team to cooperate with many brands at home and abroad, and designed more than 400 excellent works in furniture, products, automobiles, space, branding, and animation. His design works have won more than 30 awards renowned domestically and internationally, such as the Product Design Award of the Red Dot Design Award in Germany, the iF Design Award in Germany, the International Design Awards (IDA) in the U.S.A., the Outstanding Property Award London (OPAL), the A' Design Awards in Italy, the Best of Year Awards of Interior Design in the U.S.A., the Gold Prize of the Asia Design Prize (ADP), the Jin Teng Award in China, the Crystal Kylin Awards, the Gold Idea Design Award in China, and the Red Star Design Award in China.
He sticks to sustainable design, keeps a foothold in local culture, and integrates Eastern and Western aesthetics to explore the infinite possibilities of connecting contemporary design with future life.